Overview         Benefits         Example Clinical Referral Directories         Testimonials & Case Studies         Contact Us

 

 

New Report: The Hidden Cost of Maintaining Provider Directories

- a $2.76 Billion Leakage


According to recent industry reports* (see below) published by CMS, AMA and CAQH whose members include top health insurers like Cigna, Aetna and Humana, missing or inaccurate provider information in insurance carrier patient-facing directories costs hospitals billions in lost revenue each year.

Q: Do you know how much revenue your health organization is losing on an annual basis due to missing information and other discrepancies in your payers’ patient-facing directories?  Would you like to capture this revenue while also eliminating up to 40% of your administrative burden and costs related to ongoing monthly provider directory maintenance work?
 

We can help. Resolving provider vs payer database discrepancies and helping hospitals get their “one source of truth” internal data reflected across network directories with a timely, accurate and streamlined process is our specialty. We can identify and track payer corrections to match your providers information, assuring that updates are completed. This will increase patient referrals from payer websites, reduce your staff's time on these efforts, and improve revenues and cost savings.
 

Does this sound of interest, would you like more information? Simply call us at (800) 621-9176 or email us at info@clinicalreferraldirectories.com and we will be happy to assist. You can also directly schedule a virtual meeting at your convenience.

Thank you we look forward to hearing from you!



* Did you know?
(as reported by CMA, AMA and CAQH, please ask for a complimentary copy)

                     

  • Revenue loss and administrative directory maintenance costs go up each time a patient cannot access correct provider data from their health plans, including practice address, contact numbers, in or out of network designations, and if the physician is accepting new patients.

    • Most network directories are highly error-prone. CMS (Centers for Medicare & Medicaid Services) has examined online directories since 2016 and has consistently found up to half of the information is inaccurate, according to a CAQH (Council for Affordable Quality Healthcare) report.

    • More than 50% of surveyed physicians say they run into issues at least once a month because of inaccurate directories, an AMA (American Medical Association) survey found.

  • A multi-billion leakage: Managing and maintaining provider directories is an expensive, time-consuming task that costs hospitals nationwide $2.76 billion annually.

    • Even for a small practice with only 25 providers, the fully loaded overhead expense for performing directory maintenance work costs an average of $63,000 per year.

    • This cost rises significantly in accordance with the number of additional providers for larger hospitals, surpassing millions of dollars each year.

    • Up to 40% of this cost can be avoided and permanently eliminated by adopting innovative technology/process solutions that improve upon older, inefficient methods used to collect, manage and update data.

  • About us: With over 10 years of proven partnerships with health systems, improving directories quickly and effortlessly is our specialty. One major university hospital group (four hospitals and 1,600+ physicians) alone generated savings of over $4 million, with St. Luke’s Health System (14 hospitals and medical centers) and other hospitals utilizing Clinical Referral Directories for 10+ years. 100% of our clients have renewed their initial contracts!

 

With over 10 years of proven partnerships with health systems,
improving directories quickly and effortlessly is our specialty!

 

Hospital vs Payer Provider Directory Synchronization   Data Update & Process Management
Internal Facing, External Facing, and/or “Reverse” Provider Directories
Increased Cost Savings  Revenue Maximization & Missed Revenue Elimination
Enhanced Referral Flow Plug & Play Solution  Zero Added Overhead
Guaranteed ROI with Advanced Analytics & Executive Reporting

 


Questions?
Call (800) 621-9176 or email info@clinicalreferraldirectories.com

for more information and a live online demo meeting.

 

 

 


 

 

 

Additional Benefits

 

Improved Referral Flow   PR   Marketing   Recruitment & Retention   Education

New Programs Awareness   Talent Acquisition   Fundraising   Accessibility   Ease of Use

Online Flash & PDF   Print & Print-On-Demand   Speed   Efficiency   Reliability

Plug & Play   Zero Overhead   Cost Savings   Elective Revenue Generation

 

 

  • University of Washington Medicine
  • St. Luke's Health System
  • Mobile Apps
  • Online Flash & PDF
  • Self-Updating CDs & USBs
University of Washington Medicine St. Luke's Health System Mobile Apps Online Flash & PDF Self-Updating CDs & USBs

 

 

 

Q: How well do you think your referral coordinators have what they need in their current directories to keep referrals in network? Do they feel they have a well organized, quickly updatable referral guide?

 

Online, on Mobile Apps, also on Self-Updating Smart CDs & USBs, our print-on-demand turnkey solution will help you improve your outreach, enhance user appreciation and referrals, streamline and simplify otherwise complex and costly directory maintenance issues with reliable, always up-to-date provider information.

 

 

Maximize Your Hospital's Outreach & Efficiency - Internally and/or Externally

 

   Enhance communications & messaging with a reliable, up-to-date "one source of truth" reference tool

 

   Keep referrals in your network, updated consistently and effectively. Improve physician recruitment

      and retention, while increasing referral flow

 

   Maximize your provider exposure, reach and integration - increase response rates up to 600%  

 

   Update your publications easily, anytime, without having to re-print or re-send anything ever again  

 

   Remove all inherent print limitations - deadlines, permanent print errors, out-of-date inventory

 

 

 

Modernize Your Clinical Referral Directories with a Fast, Easy & Reliable Solution

 

   Receive a working live, customized, complimentary prototype directory, within 2 weeks!  

 

   Enjoy simple, fast, easy integration, compatible with virtually all systems and databases

 

   Provide your audience interactive, print-on-demand, web-enhanced information  

 

   Install your self-updating publication as a stand-alone application on PCs and Macs  

 

   Track insightful usage metrics for your social media-enabled and searchable content

 

 

 

Educate Your Audiences & Stakeholders

 

   Ensure your audiences are up to date with your latest service offerings and accessibility

 

   Present information regarding Certifications, Accreditations, NEW, expanded or

      featured service offerings, or staff expertise. Examples: Emergency Stroke Care certifications,

      DaVinci System, enhanced MRI or CT scanning capabilities. Lists providers in network of hospital,

      ACO and/or MCO, have referrals remain in-network

 

   Clarify insurance coverage – in-network ability to identify insurance coverage for listed Physicians for

      in-network referrals

 

   Highlight specialist expertise – opportunity for Physicians to indicate practice expertise,

      preferences and style of care

 

   Extent of specialist availability concise, easily accessible, ability to filter, listing of all specialists

 

   Maintain information integrity – directory is current, searchable, various filtering parameters,

      consolidated into one database from all network sources. One source of truth!

 

   Accessibility: access the directory from PC, tablet, or smart phone platforms. Directory has 24/7

      accessibility. Electronic distribution of information. On demand print capabilities.

 

   Prioritize staff focus – staff can stay focused on patients and providers. Directory is maintained by

      Clinical Referral Directories

 

 

 

Generate Cost Savings & Revenues

 

   Outsource the costly hassle of maintaining publications across multiple mediums, unburden your

      overhead for other more critical tasks

 

   Eliminate your printing/re-printing costs up to 100% and mailing costs up to 80% - ie, eliminate the

      obligatory reliance and cost of print, while allowing stakeholders the ability to print any/all sections

      at will, as updates occur

 

   Combine several publications side-by-side to achieve additional savings of 50%, 67%, 75% and more

 

   Generate revenues through our elective Advertising Partnership Program

 

   Go green by reducing your hospital's carbon footprint while delivering a net upside in terms of speed,

      accuracy and user-friendliness

 

 

 

Q&A: "How would this be more effective than the directory on our website?"

 

We have always produced directory & guides for hospitals who already had some form of a "find a doctor" type web search tool. What we provide is different, and often times better in the sense that it serves different goals and purposes.

 

In most cases, hospitals use our publications in tandem with their existing good endeavors, ie the two things are apples & oranges per se and they do not compete with each other - they work harmoniously without adding any work, crossing any wires or stepping on any toes.

 

What we deliver is a highly specialized publication which combines the benefits of an enhanced customized directory + guide, addressing specific niche needs and pain points - you might well be surprised at how many hospitals grapple with the same kind of issues we help solve.

 

In a nutshell, we deliver a solution that is better, faster, more accurate, more reliable, used more widely, resulting in an overall improved referral flow process, with great feedback and testimonials from all stakeholders.

 

Below are the Top 10 common considerations directly shared with us by hospital executives, when asked what makes them like our solution:

  1. How well do you think your referral coordinators have what they need in their current directories to keep referrals in network? Do they feel they have a well organized, quickly updatable referral guide, an always reliable single "source of truth"? (one Physician Liaison Manager we work with also likes using the phrase "high speed, low drag")
     

  2. When there is a change (ie someone new, someone departed, new title/specialty, department, etc), how long does it take for the update and for everyone to be able to see this? Months? Weeks? Days? Hours?
     

  3. Does your directory/publication show/distinguish direct employees vs. partner physicians by network/hospital affiliation? Is there a way to highlight/prioritize/channel referrals accordingly?
     

  4. Does it highlight recent new providers? Ie, can the user tell if someone has been with the hospital less than 6 months? Is there a way to highlight/prioritize/channel referrals accordingly?
     

  5. Does it help highlight new departments/specialties and what they do who they are? Does it provide detailed referral procedures & forms/links/numbers, calendar of events, other related news?
     

  6. Does your hospital solely rely on an external-facing directory? Does this show everything needed for internal staff to do their jobs in the most efficient manner? (most external facing website have inherent limitations on what they are allowed to include/show)
     

  7. What about an internal "back of the house" publication which helps staff maintain and look up more detailed, private/sensitive data information to help the accuracy and speed of the referral process?
     

  8. If desired, can users neatly print a page(s), or entire sections (by department, by name, by specialty, appendix pages, etc) at will whenever they want, for easy reference, to make quick notes on, and/or to create their own special-interest reference booklets? (feedback shows a high percentage of staff having a preference for this functionality, ie to have everything in a flipbook and PDF format readily printable)
     

  9. Would your referral process benefit from special custom-designed apps for iPhone & Android users? ("mobile-friendly" websites are inherently limited by nature and yield lower usage/results, regardless of what webmasters may claim)
     

  10. Would your referral process benefit from print copies, and/or print-on-demand versions of your directory - internally, for mailing outside, conferences, related industry events? What about being able to mail or give away stand-alone hospital USBs which contain your directory & guide in them, automatically updated with each use?

 

Again with each hospital being unique, we like sharing an enjoyable demo to learn more, which helps us identify and customize our solution to fit your specific preferences, all directly benefiting you and your hospital.

 

If you would like us to set up a quick online show & tell meeting please let us know - at a minimum would be happy to hear your feedback on what we're doing with everyone!

 

Thank you we look forward to hearing from you!

 

 

 

 

 

Example Clinical Referral Directory & Guides

 

St. Luke's Health System Clinical e-Referral Directory

 

  • Greeting from David C. Pate, President and CEO for St. Luke's Health System:

"Welcome!

 

You spoke, and we listened. Physicians and providers throughout the region told us they wanted convenient, timely, digital access to a comprehensive St. Luke’s Health System medical staff directory of our providers and specialties.

 

Our online Clinical e-Referral Directory is updated monthly and offers easy access to search providers by name and specialty, and includes clinic contact information, if they are accepting new patients, and additional links to full provider bios.

  • Search, save or print on demand: Search our online directory by name and specialty, and easily save or print-on-demand the entire directory or select pages

  • Download the mobile app version: Download the new “St. Luke’s Provider Finder” mobile app for iPhone and Droid smartphone devices from the Apple App Store. The mobile app is intended for medical professionals only. Search providers by name, specialty and location. The app also features a click-to-call direct connect to the St. Luke’s Transfer Center for 24/7 emergent patient transfers

  • Upcoming provider expertise keyword enhancements! Additionally, we’re developing sub-specialty and expertise keywords to a provider’s area of practice to provide added value to relevant directory search capabilities"

 

 

 

 

 

 


 

 

 

Customer Survey, Testimonials, Research & Case Studies

 

 

  Testimonials: Customer Feedback Survey
          (conducted with SurveyMonkey)

 

  1. How long have you been a customer of our directory platform?

      Five (5) or more years (since 2011)


  2. How likely is it that you would recommend our directory platform to a friend or colleague?

      Very likely - 9 out of 10


  3. Overall, how satisfied or dissatisfied are you with our directory platform?

      Very satisfied


  4. How would you rate the quality of our directory platform?

      High quality


  5. How much do you trust the information on our directory platform?

     A great deal


  6. How professional is our directory platform?

      Very professional


  7. How visually appealing is our directory platform?

      Very appealing


  8. How convenient is our directory platform to use?

      Very convenient


  9. How well does our directory platform meet your needs?

      Very well


  10. How responsive have we been to your questions or concerns about our directory platform?

      Extremely responsive


  11. How well do you feel that our company understands your needs?

      Extremely well


  12. Overall, are you satisfied with the management and employees at our company, neither satisfied nor dissatisfied with them, or dissatisfied with them?

      Extremely satisfied


  13. How would you rate the value for money of our directory platform?

      Excellent


  14. How many more years are you most likely to continue to use our directory platform?

      At least three (3) more years

 

 

   More Testimonials

 

“It was really great getting to meet with you and brainstorm directory and referral solutions. I was impressed with your knowledge about the issues and challenges of the managing a large, online directory of physicians for referrals and your technological expertise. I'm very interested in working with you on solutions for [our hospital]”

 

“This is pretty amazing! I am going to forward this so she can have a sneak preview but this is awesome!!” 

 

“Thanks so much!.. I appreciate all your work!”   

 

“This is looking great, especially with the revised graphics.”   

 

“You guys are the best. Thank you!”   

 

“Thanks for sticking with it and coming up with nimble solutions!”   

 

“We are making great use of our directory!”   

 

“Thanks for all of your great work on this directory!”   

 

“Very slick – thanks so much for your efforts here!”   

 

“The directory continues to be well received here.” 

 

“Great job on pulling this together! I really appreciate you pushing through and executing on a great directory in spite of the staffing challenges we have had here with [M's] departure. This turned out fantastic; the CD is going to be a hot commodity at the show next week. Great work!”

 

“This [metrics showing strong directory usage] is great – thanks!”

 

“Hi – thanks for your efforts in making this [release of the directory] happen for today (Happy July 4th, by the way!)”

 

 


 

 

 

  Case Studies

As part of their ongoing efforts to improve communication and referral flow for their providers, one WA State university hospital has been publishing their Clinical Referral Directory & Guide online, on mobile apps, and on self-updating CDs & USBs achieving the following results:

 

 

Business Case Analysis Highlights:

A/ Increasing Audience Reach and Record Usage:

More people are using the directory than ever before, online website usage in record numbers: 3X (338%) growth in average number of sessions over the last three years, and about 10X (958%) growth over the last five years. 

Similar usage increase in the number of users, with 3X (341%) growth over the last three years, and about 10X (977%) growth over the last five. You can see the steady usage increase in the above graph.

More people are using mobile apps: We are seeing 4X ie over 400% growth in smartphone mobile app installs since 2012, for iPhones and Android devices, from 1,414 installs to 5,654 installs at end of 2018. Figures do not include upgrades or number of sessions per user, only new installs. We also are only reporting on US & Canada to get the truest sense of real usage, leaving out downloads occurring in Asia and other countries.

B/ Savings Generated in Publishing/Republishing Costs:

Each year, the equivalent of $548,000 i.e. over half a million dollars of value in cost savings is being generated.

By the end of 2018, the cumulative value in cost savings generated surpassed $3.8 million.

By the end of 2019, this number will surpass $4.4 million in savings which will have been generated over a seven-year time span.

C/ Paper Waste Elimination:

Each year, 60 million of color printed pages are being saved from going to waste.

By end of 2018, the cumulative number of printed pages saved reached 420 million.

By end of 2019, this number will become 480 million in pages saved from going to waste over a eight-year time span.

 

 

 

  Research

New Report: The Hidden Cost of Maintaining Provider Directories - a $2.76 Billion Leakage:

The CAQH (Council for Affordable Quality Healthcare), a not-for-profit health plan alliance whose members include top health insurers like Cigna, Aetna and Humana recently conducted a survey on 1,240 affiliated and independent physician practices and identified the following issues:

  • Managing and maintaining provider directories is an expensive, time-consuming task that costs practices nationwide $2.76 billion annually.
     

  • Even for a small practice with only 25 providers, the average fully loaded cost (salary, benefits, overhead) for staff performing directory maintenance work costs an average of $63,000 per year. This cost rises significantly in accordance with the number of providers.
     

  • Most directories are highly error-prone. CMS (Centers for Medicare & Medicaid Services) has examined online directories since 2016 and has consistently found up to half of the information is inaccurate, according to the CAQH report.

  • More than 50% of surveyed physicians say they run into issues at least once a month because of inaccurate directories, a 2018 AMA (American Medical Association) survey found. This is frustrating to patients and physicians alike.
     

  • April Todd, CAQH's SVP says, "The challenge is getting everyone to get on the same page while minimizing errors and cost.

Sources:

(1) https://revcycleintelligence.com/news/providers-spend-2.76b-annually-on-provider-directory-maintenance

(2) https://www.caqh.org/sites/default/files/explorations/CAQH-hidden-causes-provider-directories-whitepaper.pdf

 


 

Internet use over time:

 

When Americans’ internet usage started getting tracked in early 2000, about half of all adults were already online. Today, roughly nine-in-ten American adults use the internet.

 

 

 

 

Mobile phone ownership over time:

 

The vast majority of Americans – 95% – now own a cellphone of some kind. The share of Americans that own smartphones is now 77%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011.

 

 

 

 

Exclusive smartphone dependency over time:

 

As the adoption of traditional broadband service has slowed in recent years, a growing share of Americans now use smartphones as their primary means of online access at home. Today one-in-five American adults are “smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service.

 

 

 

 

Ownership of other devices:

 

Along with mobile phones, Americans own a range of other information devices. Nearly three quarters of U.S. adults now own desktop or laptop computers, while roughly half now own tablet computers and around one-in-five own e-reader devices.

 

 

 

 

Tech Adoption Climbs Among Older Adults:

 

Roughly two-thirds of those ages 65 and older go online and a record share now own smartphones – although many seniors remain relatively divorced from digital life.

 

A record 46 million seniors live in the United States today, and older Americans – those age 65 and older – now account for 15% of the overall U.S. population. By 2050, 22% of Americans will be 65 and older, according to U.S. Census Bureau projections.

 

At the same time America is graying, recent Pew Research Center surveys find that seniors are also moving towards more digitally connected lives. Around four-in-ten (42%) adults ages 65 and older now report owning smartphones, up from just 18% in 2013. Internet use and home broadband adoption among this group have also risen substantially. Today, 67% of seniors use the internet – a 55-percentage-point increase in just under two decades. And for the first time, half of older Americans now have broadband at home.

 

 

 

 

 

 

 

 

 

Questions? Call (800) 621-9176 or email info@clinicalreferraldirectories.com

for more information and a live online demo meeting.

 

 


 

 

 

Contact Us - Let's Enjoy a Conversation!

 

 

 

Thank you for visiting our website!

 

Feel free to reach out. We can help. Modernizing, updating and automating clinical referral directories effortlessly while significantly reducing costs is our specialty. You will be pleasantly surprised to find out how easy, beneficial and cost-effective our solution is, with a guarantee to cut at least 50% of your costs.

 

To enjoy an introductory live demo and Q&A please schedule some time on our calendar below and select a time that works best. We look forward to hearing from you!

 

This will be a pressure free conversation. At no point will we try to sell or persuade you. After our call there will be no follow-up emails. You get to decide if you would like to continue the conversation.

 

 


 

 

 

 

Overview         Benefits         Example Clinical Referral Directories         Testimonials & Case Studies         Contact Us

© 2007-2020 CLINICAL REFERRAL DIRECTORIES, a division of IMAGINE MEDIA PARTNERS, LLC.

Patent Pending by ORRICK, HERRINGTON & SUTCLIFFE LLP. All rights reserved